knight fitness
ACADEMY
At KFA, we believe fitness should be structured, personal, and accessible no matter your starting point.
We’re not just another online coaching service. We created KFA to bring elite-level training into your home, combining no-nonsense structure with modern coaching tools and real support.
Whether you’re training in a gym, your living room, or somewhere in between we help you build a plan that works and actually stick to it.
You don’t need motivation. You need clarity, consistency, and coaching that meets you where you’re at.
Backed by 8+ years of military and coaching experience, our method is all about long-term results, not quick fixes.
From personalised programs to direct communication, we’re here to help you move better, train smarter, and get the results you’re after without the guesswork.
This is your moment. Make your move.
Meet Your Coaches
MARK CADE
Co-Founder | Lead Coach
I'm Mark. I spent 8 years in the Royal Air Force, specialising in communications, radar, and networking. My time in service taught me that real results come from clear structure, consistency, and accountability values at the core of how we coach at KFA.
Whether you’re new to training or picking things back up, our approach is simple: clear guidance, realistic plans, and genuine support.
We built KFA to make good-quality coaching more accessible. You don’t need fancy equipment or endless motivation. Just a reliable plan and someone who's truly got your back. That’s what we're here for.
ALEXANDER CHEDID
Co-Founder | Lead Coach
I’m Alexander. I served 8 years in the British Army, where I learned first-hand how powerful a structured routine and personal accountability can be both physically and mentally.
At KFA, our goal is simple: help you create training habits that stick, track progress clearly, and make fitness something you look forward to rather than dread. No jargon or unrealistic goals here just practical plans and honest support, meeting you exactly where you’re at.
Our coaching isn’t built on hype. It’s structured, realistic, and tailored to your long-term success.